Your Favorite Cake Recipes.

The Californian wine makers E&J Gallo think they have spotted a gap in the market and have made a wine range aimed at men.Wine has classically had the image of being a drink for the ladies but E&J Gallo think they can change this will good branding. The launch of the new range comes after news that they will be cutting back on their volumes of wine production in 2010 by taking part in less discount offers by retailers. They will instead look to make more trustworthy and “reliable” bottles of wine that people can buy in the credit crunch at not risk getting anything unexpected.

The Redwood Creek range is aimed at 35-65 year old men who have an enthusiasm for the great outdoors. It will not enter the very active or extreme sports market but will instead look to target those people who like to be active in nature.Activities that have been named as inspiration for the wine include hiking, fishing, hunting and camping. They have already created links with Adventure Bottle Openers, The Woodland Trust, the Tourist Board of Californiaplus the tableware brand Montana. This technique of creating partnerships has worked well for the winery in America and they hope it will do the same in the UK.

The new range includes a Chardonnay and two reds, a Cabernet Sauvignon and a Merlot. Iain Newell marketing director for Europe has suggested the wine has a rugged quality and a rich taste. They will be everything you associate with nature and activity Newell says, freshness, passion and full flavours are all qualities that this wine processes.There was a lot of time and effort put into the research for this project and if early US sales reports are anything to go by, it was well worth it.

For wine and shot glasses, visit Wineware.